Saturday, October 24, 2020

Social Media

Like any marketing and communications tool, social media can be an effective and efficient channel to reach a wide audience. To get the most out of it, you need a strategy that dovetails with other channels. I can help.

Strategic planning

I have created social media strategic plans for Flash Designs Studio, the Canadian Nurses Association, Editors Canada and the Ottawa Valley Weavers’ and Spinners’ Guild. This includes analyzing existing website and social media statistics and conducting an environmental scan of complementary and competitive organizations.

My work with Flash Designs Studios increased Facebook followers by 80 per cent in the first year.

My work with the Ottawa Valley Weavers’ and Spinners’ Guild tripled the attendance at their annual exhibition and sale without increasing the marketing and communications budget.


Never underestimate the power of LinkedIn. I’ve been working on the Canadian Nuclear Association‘s page since January 21, 2020. When I started, it had one conference post and 1,935 followers. Seven months later, my work resulted in 3,000 more followers, an increase of 155 per cent! And they are an active group of followers, with posts averaging 4.6 per cent during that time!

Facebook Live

I led a pilot Facebook Live event during the Royal College of Physician and Surgeon’s Fellowship Affairs Summit. It had 1,265 video views, 28 likes, six shares and six comments, including “Glad to be part of this summit. Watching from Nigeria.”

That built on experience I had from producing Facebook Live events with the Canadian Nurses Association and the Ottawa-Gatineau Branch of Editors Canada.


I created a Twitter campaign for the Royal College without paid advertising support to engage a new year of specialty medical school residents. It had nearly 34,000 impressions, more than 180 link clicks, 85 likes and 60 retweets.